A breath of Fresh: Air

Many 2017 Exhibitors are returning next year but we're looking for a good number of new faces.  While we have a long list of Galleries interested in exhibiting in 2018, do please email if you would like an Application Form. Forms will be going out from 26th June. Please note that Fresh: is a fair for Galleries and a small number of artist collectives ...we do not show solo artists.

Fresh: in Cheltenham is now recognised as a major event in the UK contemporary art calendar. 

  • 45 stands
  • 3 live art studios
  • 4,300 visitors in 2017 …many more next year
  • New location with new customers, new to art fairs 
  • Mainly originals with some limited edition prints and sculptures
  • No reproductions ...all prints by the hand of the artist
  • No upper limit on price (although the majority of sales will range from £500 to £5,000)

Why Exhibit at Fresh:?

Fresh: is a new kind of art fair in a new market with new customers, with fresh ideas to bring buyers in, outstanding marketing and much lower costs.

Exhibitor Questions?

If you have questions contact us for more help.


A world first For Art Fairs

Fresh: has partnered with world-renowned fine art auctioneers Bonhams to enable our visitors to “make room for new art”. We’re inviting visitors to bring up to three paintings or sculptures (early 20th century and earlier) that they may wish to sell at a later date.

Bonhams experts will provide free valuations and, if visitors wish, consign suitable work to forthcoming auctions. With an irresistible flavour of the Antiques Road Show, this is another compelling reason for art lovers to visit Fresh: in Cheltenham and will encourage them to buy more art.

(We will advise visitors against bringing contemporary art).

Fresh: in numbers

  • 10 minutes from the M5
  • 5.4 million population within an easy drive (see map below)
  • 10,000 free parking spaces
  • 450,000 the number of people who visit Cheltenham Festival events each year
  • 3 refreshing cafés and bars
  • 1815. Delightful Regency Cheltenham. Visitors can make a day of it... or a weekend  

and more Fresh: ideas

  • Trolleys freely available to roll your stock to your stand and back
  • Trained stand managers to cover while you take a break
  • Free Wi-Fi throughout the venue
  • Wider aisles - more space
  • Data sharing with exhibitors
  • Professional racecourse marshals to make it all run smoothly
  • Plus all the usual exhibitor food, drink and hotel discounts, off-stand storage, free packing service and all extras at sensible prices

Apply Now

Fresh: 2017 was sold out months in advance. To find out more, email 

Fresh Art Fair exhibitors market